As time goes on we all are subject to ageing which naturally causes your lips to
become thinner and lose some definition.
You may notice this volume loss most around your ‘Cupid’s Bow’ – the V-shaped
area of your upper lip, or a flattening of the philtrum (the vertical groove between the nose and the top of the lip). Lipstick can bleed down the vertical wrinkles and actually highlight the problem.
The aim is to given you fuller but natural looking shapely lips without that 'trout pout' appearance!